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Neurobiology of Decision-Making
138,99 € *
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Neurobiology of Decision-Making ab 138.99 € als Taschenbuch: Softcover reprint of the original 1st ed. 1996. Aus dem Bereich: Bücher, Wissenschaft, Medizin,

Anbieter: hugendubel
Stand: 19.10.2020
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How the Brain Makes Decisions (eBook, PDF)
21,95 € *
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What if our ability to make decisions was more a matter of chance than a rational process? It has long been recognized that the mind decides, the body obeys. However, as the author of this book argues, in reality it might just be the opposite. The decision-making process is produced by cerebral matter. It is a random phenomenon that results from competing processes within a network whose architecture has changed little since the first vertebrates. This book presents a 'bottom-up' approach to understanding decision making, starting from the fundamental question: what are the basic properties that a neural network of decision making needs to possess? Combining data drawn from phylogeny and physiology, the book provides a general framework for the neurobiology of decision-making in vertebrates, and explains how it evolved from the lamprey to the apes. It also looks at the consequences of such a framework: how it impacts our capacity for reasoning, and considers some aspects of the pathophysiology of higher brain functions. It ends with an open discussion of more philosophical concepts such as the nature of Free-will. Written in a lively and accessible style, the book presents an exciting perspective on understanding decision making.

Anbieter: buecher
Stand: 19.10.2020
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How the Brain Makes Decisions (eBook, ePUB)
21,95 € *
ggf. zzgl. Versand

What if our ability to make decisions was more a matter of chance than a rational process? It has long been recognized that the mind decides, the body obeys. However, as the author of this book argues, in reality it might just be the opposite. The decision-making process is produced by cerebral matter. It is a random phenomenon that results from competing processes within a network whose architecture has changed little since the first vertebrates. This book presents a 'bottom-up' approach to understanding decision making, starting from the fundamental question: what are the basic properties that a neural network of decision making needs to possess? Combining data drawn from phylogeny and physiology, the book provides a general framework for the neurobiology of decision-making in vertebrates, and explains how it evolved from the lamprey to the apes. It also looks at the consequences of such a framework: how it impacts our capacity for reasoning, and considers some aspects of the pathophysiology of higher brain functions. It ends with an open discussion of more philosophical concepts such as the nature of Free-will. Written in a lively and accessible style, the book presents an exciting perspective on understanding decision making.

Anbieter: buecher
Stand: 19.10.2020
Zum Angebot
How the Brain Makes Decisions (eBook, PDF)
21,95 € *
ggf. zzgl. Versand

What if our ability to make decisions was more a matter of chance than a rational process? It has long been recognized that the mind decides, the body obeys. However, as the author of this book argues, in reality it might just be the opposite. The decision-making process is produced by cerebral matter. It is a random phenomenon that results from competing processes within a network whose architecture has changed little since the first vertebrates. This book presents a 'bottom-up' approach to understanding decision making, starting from the fundamental question: what are the basic properties that a neural network of decision making needs to possess? Combining data drawn from phylogeny and physiology, the book provides a general framework for the neurobiology of decision-making in vertebrates, and explains how it evolved from the lamprey to the apes. It also looks at the consequences of such a framework: how it impacts our capacity for reasoning, and considers some aspects of the pathophysiology of higher brain functions. It ends with an open discussion of more philosophical concepts such as the nature of Free-will. Written in a lively and accessible style, the book presents an exciting perspective on understanding decision making.

Anbieter: buecher
Stand: 19.10.2020
Zum Angebot
How the Brain Makes Decisions (eBook, ePUB)
21,95 € *
ggf. zzgl. Versand

What if our ability to make decisions was more a matter of chance than a rational process? It has long been recognized that the mind decides, the body obeys. However, as the author of this book argues, in reality it might just be the opposite. The decision-making process is produced by cerebral matter. It is a random phenomenon that results from competing processes within a network whose architecture has changed little since the first vertebrates. This book presents a 'bottom-up' approach to understanding decision making, starting from the fundamental question: what are the basic properties that a neural network of decision making needs to possess? Combining data drawn from phylogeny and physiology, the book provides a general framework for the neurobiology of decision-making in vertebrates, and explains how it evolved from the lamprey to the apes. It also looks at the consequences of such a framework: how it impacts our capacity for reasoning, and considers some aspects of the pathophysiology of higher brain functions. It ends with an open discussion of more philosophical concepts such as the nature of Free-will. Written in a lively and accessible style, the book presents an exciting perspective on understanding decision making.

Anbieter: buecher
Stand: 19.10.2020
Zum Angebot
Fascinate: Your 7 Triggers to Persuasion and Ca...
9,95 € *
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What triggers fascination, and how do companies, people, and ideas put those triggers to use/ Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated. Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real-estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog. Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will tell you how. 1. Language: English. Narrator: Sally Hogshead. Audio sample: http://samples.audible.de/bk/harp/002243/bk_harp_002243_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.10.2020
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Neurobiology of Decision-Making
138,99 € *
ggf. zzgl. Versand

Neurobiology of Decision-Making ab 138.99 EURO Softcover reprint of the original 1st ed. 1996

Anbieter: ebook.de
Stand: 19.10.2020
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Decisions in the Brain
59,00 € *
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We make many decisions every day. Some of them are smart, butothers are less clever and actually result in undesirableconsequences. Everyone trying to live a better lifestyle with morephysical exercise and healthier nutrition knows how lackingself-control and succumbing to the temptation of that yummy pieceof chocolate cake can lead to decisions that are not consistentwith the overall plan of a better health. Why do we make suchdecisions? The newly emerging field of neuroeconomics is aninterdisciplinary domain in which scientists from many differentbackgrounds work in concert to unravel the neurobiologicalprocesses underlying decision making. This book presents anoverview about the psychology, economics and neurobiology of makingchoices. It focuses on two particular aspects - intertemporaldecisions (choices between outcomes that are realised at differenttimes in the future) and action control (regulating one's ownbehaviour to exercise, for example, self-control) - and theirrepresentation in the brain of an animal model: the pigeon. Thebook is written in a simple and easy-to-understand way and will beappealing to neuroscientists and interested lay peoplealike.

Anbieter: Dodax
Stand: 19.10.2020
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Neurobiology of Decision-Making
139,09 € *
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Neuroscience has paid only little attention to decision-making for many years. Although no field of science has cohered around this topic, a variety of researchers in different areas of neuroscience ranging from cellular physiology to neuropsychology and computational neuroscience have been engaged in working on this issue. Thus, the time seemed to be ripe to bring these researchers together and discuss the state of the art of the neurobiology of decision-making in a broad forum. This book is a collection of contributions presented at that forum in Paris in October 1994 organized by the Fondation IPSEN. Until now decision-making has been studied in the fields of psychology, artificial intelligence, and economics - to name just a few - while neuroscientific research has paid only little attention to it. But now the importance of decision-making has become indisputable, especially in the context of reasoning processes that culminate in the personal and social decisions that define rationality. This book contains articles by leading researchers in experimental neuroanatomy, neurophysiology, neuropsychology, neurochemistry, neurocomputation, experimental psychology, and philosophy, discussing the contributions made by these disciplines to the emerging field of neurobiology of decision-making.

Anbieter: Dodax
Stand: 19.10.2020
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